Shari talks with Tara May about her journey from Corporate Executive to CEO of Aspiritech — a nonprofit organization that hires individuals on the autism spectrum to provide software testing and quality assurance services to corporate clients. Tara shares the skills needed to be a CEO for a nonprofit. She also discusses her ROI of Kindness philosophy and how she maximizes her return on life.
Tara May is a visionary, charismatic leader who transforms legacy organizations into thriving, future-focused digital properties. In her career in media and tech, Tara has masterfully revolutionized companies by leading cultural shifts, innovating new products and introducing new technology to result in dramatic revenue gr Tara May is a visionary, charismatic leader who transforms legacy organizations into thriving, future-focused digital properties. In her career in media and tech, Tara has masterfully revolutionized companies by leading cultural shifts, innovating new products and introducing new technology to result in dramatic revenue growth. Today she is CEO of Aspiritech, a tech services company that is successful in business innovation and in mission, providing meaningful employment to more than 100 autistic adults.
As EVP of Media and Chief Digital Officer for Winsight and the National Restaurant Association Show, Tara successfully led a company-wide digital transformation that has resulted in an unprecedented 350+% revenue growth in five years.
Tara was also part of the leadership team at AOL’s Patch.com, where she led a geographic expansion of a regional product into a nationally recognized media platform. Tara also led the developed content strategy for a network of 900+ local websites, spearheaded corporate digital training for thousands of employees, and orchestrated the company’s social media and SEO strategies. Tara started her career in journalism as a reporter and editor at the Roswell Daily Record in Roswell, N.M., Chicago Sun-Times and Chicago Tribune.
Tara has made her mark by running head-first toward the challenges of change, building and leading both companies and individuals alike through important and impactful periods of growth. As a believer in the ROI of kindness and transparency, Tara knows that when her people thrive, explosive business growth is never far behind.
Tara lives in Chicago with her husband and teens and tweens. Tara is the proud mother of an autistic preteen and is dedicated to championing and embracing neurodiversity in both life and work. Tara is a total Peloton and OTF fanatic. She was born and raised in small-town Michigan and loves to escape to the Upper Peninsula with her husband and her Jeep.
Learn more about Aspiritech: www.aspiritech.org
Learn more about The ROI of Kindness
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